Minimal is pure.
Changing Approach
Let's stop making the globe filthy
while we wash ourselves ...
OUR
REVOLUTIONARY
CONCEPT
An average European family uses more than 200 bottles of hand soap, shampoo, body wash and other self-care products every year.
These products are mostly plastic bottles filled with water and some active ingredients.
So, you are buying a whole lot of water that you already have at home and plastic that you will soon throw away.
You pay too much for this.
And so does our planet.
We develop advanced eco-friendly, healthy, and economical products that will change the way we consume hygiene products.
We will produce and sell water-soluble capsules that contain all the necessary active ingredients.
Instead of buying a bottle filled with the product, the user buys a solid capsule with a volume of only up to 20% of the ordinary product, puts it in a specially designed, reusable bottle, fills it with water from the tap, and in a short time receives a high-quality finished product (shampoo / body soap / hand soap / conditioner / floor cleaner / dishwashing soap / natural home cleaning products / mouthwash, etc.).
Our Recipe, Smart and Easy
Reusable aluminum and stainless-steel bottles
Eco-friendly
Hundreds of reuses
Concentrated capsule of active ingredients
Water-soluble
At least 80% smaller in volume than the ordinary product
Natural active ingredients
Minimal synthetic content
No environmentally harmful additives
Water from user’s tap
Zero water transportation
More than 90% reduction in the need for trucks, ships, warehouses and other facilities
Recycled, compostable and minimal paper package
Eco-friendly
Zero waste product
More than 99.9% reduction in packaging production
Minimal is pure.
Our products are designed to be less expensive, environmentally friendly, of superior quality, aesthetic and easy to use.
Our 5 pillars
Money Saving
01
Great Quality
02
Eco - friendly
03
Decorative
04
Smart and Easy
05