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We pay too much,
and so does our planet.

An average European family uses more than 200 bottles of hand soap, shampoo, body wash and other self-care products every year.
These products are mostly plastic bottles filled with water and some active ingredients so, you are buying a whole lot of water that you already have at home and plastic that you will soon throw away.

We develop advanced eco-friendly, healthy, and economical products that will change the way we consume hygiene products.
We will produce and sell water-soluble capsules that contain all the necessary active ingredients.
Instead of buying a bottle filled with the product, the user buys a solid capsule with a volume of only up to 20% of the ordinary product, puts it in a specially designed, reusable bottle, fills it with water from the tap, and in a short time receives a high-quality finished product.


Our recipe, smart and easy.

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  • Reusable aluminum and stainless-steel bottles

  • Eco-friendly

  • Hundreds of reuses

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  • Concentrated capsule of active ingredients

  • Water-soluble

  • At least 80% smaller in volume than the ordinary product

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  • Natural active ingredients

  • Minimal synthetic content

  • No environmentally harmful additives

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  • Water from user’s tap

  • Zero water transportation

  • More than 90% reduction in the need for trucks, ships, warehouses and other facilities

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  • Recycled, compostable and minimal paper package

  • Eco-friendly

  • Zero waste product

  • More than 99.9% reduction in packaging production

Be minimal

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Our products are designed to be environmentally friendly, of superior quality, natural, affordable, aesthetic and easy to use

Our 5 pillars

Eco - friendly

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Great Quality

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Money Saving

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Smart and Easy

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