We’re Reinventing Products With
ACTIVE CAPSULES™ Innovation
We’re here to deliver a radically better product experience for brands, their customers, and the environment.
By removing the 80-90% water in typical products, we've unlocked a new frontier of innovation.
No more compromises between efficacy, sustainability, competitive pricing and profitability - just better products with higher margins, seamless compliance and a new Active Capsule experience that delights our customers, empowers our brand partners, and protects our planet.
Our Journey to Reinvent Everyday Products
We set out on a mission to challenge the waste in everyday personal care — products made mostly of water, shipped across oceans in bulky plastic packaging. Armed with advanced chemistry and physics (and free from traditional thinking constraints), we asked the obvious question no one else dared to ask:
Why ship water when it flows from every home tap?
That question sparked the invention of the Active Capsule™ — a dry, microencapsulated system of potent natural actives, engineered for precise staged-release when activated at home.
From Breakthrough to Ritual
In our innovation lab, we refined the formula and format — but it was our early customers who revealed something we hadn’t anticipated: activating the capsule at home wasn’t just functional, it was fun. It felt automagical. A transformation you could see, feel, and take pride in.
It became a ritual — one that saved space, reduced clutter, and delivered high-performance products in a way that made customers feel smart, capable, and part of something better.
Where Purpose Meets Performance
What began as an environmental solution quickly proved to be a business breakthrough. Concentrating actives reduces packaging, slashes transport costs, and extends shelf life — all while enhancing product efficacy and user experience.
We Vision
a world where all products can be efficient,sustainable, and deliver a superior experience –without compromising cost or performance.
Our Mission
to transform the personal care industry by providing breakthrough capsule innovation that reduces waste, shipping costs, and regulatory hurdles - empowering brands to innovate, delight customers, and maximize their bottom line.
Our mission starts with personal care, but our vision extends to all products that can be reimagined for a smarter, more sustainable future with Active Capsule innovation.
Why Now
We're seeing a powerful convergence of consumer demand for sustainable and natural products, increasing regulatory pressure, and groundbreaking technological advancements inspired by pharmaceutical science. This creates an unprecedented opportunity to introduce market-differentiating products that benefit people, boost profits, and protect the planet.
Our Paradigm Shift
Current Approach
High water content & typically entails:
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Shipping millions of gallons of water globally
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Increased carbon footprints from transportation
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Significant packaging waste generation
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Higher costs for storage and shipping
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Standard formulation practices
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Low brand loyalty & high churn rates
The Capsule Minimal Way
Our transformative active capsule alternative:
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Shipping only concentrated active ingredients
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Reducing transportation emissions by up to 90%
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Minimizing packaging dramatically
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Lower logistics costs & complexity
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Enabling innovative new product possibilities
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Enhanced brand connection & repeat purchases
Meet Our Founders
Yael Goethe
CEO & Chief Explorer
Ami Kurpik
Chairman & Chief Builder
Hagar Adler
COO & Chief Enabler
Together we are creating a future where powerful products can be efficient, sustainable and deliver a superior experience without compromising cost, price-point or performance.
Our Values Align With Our Customers' Interests
At Capsule Minimal, we don’t just share your goals — we’re built around them
Results-Driven
We focus on real impact: higher margins, lower costs, and stronger consumer loyalty
Purposeful Innovation
We push boundaries to solve problems and create real competitive advantage
Responsible by Design
Clean, high-quality products that are better for peopleand planet
Sustainability That Performs
Reduced waste, emissions, and packaging — with better results and lower costs
Market Smart
We turn shifting expectations and regulations into business opportunity
Practical & Scalable
Seamless fit with your systems — smarter delivery without disruption
About Our Innovation Lab & Capsa Product Line
Our Innovation Lab is where revolutionary ideas become reality. The Capsa product line represents our cutting-edge research and development efforts, bringing innovative active capsule technology products to market.
Proprietary active ingredient combinations that deliver super performance when activated with water
Advanced Formulations
Tailored capsule technologies designed to meet specific product requirements and brand identities
Custom Solutions
Ongoing research to expand application possibilities & enhance performance metrics for your products
Continuous Innovation
Minimal isn't just our name — it's our principle.
We believe in minimal ingredients, minimal packaging, minimal storage, and minimal waste, paired with maximum efficacy from natural actives preserved in their purest, most powerful form. By tech transfering advanced pharmaceutical science — like microencapsulation and controlled release — we protect actives at their peak until activation at home, unlocking superior efficacy with dramatically lower costs and environmental impact.
The Active Capsule™
Revolution Is Here
Active Capsules aren't just another product variation - they're
a paradigm shift in how personal care products are made, shipped,
sold, and experienced.
Partner with Capsule Minimal to bring this innovation to your brand. No compromise between quality, sustainability, cost, and profitability. Just better products that customers love.
